Bathstore requested a full critique of their existing brochure as they knew it was not performing well, and presented them as a rather uninspiring and out-dated bathroom brand.

During critique I took Bathstore though a journey of design discovery; outlining the importance of white space and typographic hierarchy to ensure clarity of message.

I also recommended that they provide more than just products to their customers, by creating a more inspirational and style-led publication offering consumers tips and advice in an authoritative, but approachable tone of voice.

Bathstore were very receptive and embraced the all recommendations.

The whole process ran smoothly and the end result was a beautiful suite of photography and a fresh, modern brochure which was well received by clients and consumers alike.

We developed style boards and a detailed set pack to help the client understand the intentions for the photography and to function as guideline for the set builders.

… and the final photography: