Wiv Sungod Pro Cycling Team.
Role: Story Development Editor, Content Calendar, Design & Copy Writing.
Wiv Sungod are a British pro-cycling team. They are very talented and good enough to go pro-conté (the very best) BUT they lack the funding. We were enlisted to improve their online presence with the aim of helping them to achieve larger sponsorship deals, to ultimately race at the Tour De France in 2026.
Training in Girona
We initially followed them (photographer, videographer and producer) to a training camp in Girona, Spain to get to know them and understand more about the sport. The team came back with 28 hours of amazing footage and it was then my job (and pleasure) to sift through and find the gold, to create some inspirational films and a whole host of social content to kick off their online revamp.
Full Content Calendar
As well as the films, I also developed a full content calendar for the team to run from March to September (3 posts per week). Posts covered topics from; team profiles, riders roles, quotes from support staff, info from the sport’s director and owner, training, short snippet interviews with riders and lots, lots more.
Video interviews
As well as the static posts, I also developed interview questions to get the riders talking about how they started riding, who inspired them, what their goals are and much more.
