Amarula - Worldwide.
Amarula is an African cream liqueur flavoured with the Amarula fruit, hence the name. I was asked to come up with a look and feel, and concepts for eight cocktail serves, to be shot as stills and video. The styling needed to be suggestive of the products’ African origins, without being stereotypical. It needed to have a broad appeal as the finished content would be used worldwide.
Art Direction & Set Design
The art direction pack which I put together had all the elements to sell the idea into the client and once finished everything the set builders and other crew would need to put the plans into action. It covered; general look and feel, lighting, camera angles, colour scheme and finishes as well as wardrobe, props, glassware and full story-boards for the films and shot lists for the stills team. Below are a couple of the pages from this pack.
Gif-ted.
We also created some simple gifs of some of the stills content to be used as short pieces on Amarula’s social feeds. These showed human interaction with the cocktails or sometimes the mixing of liquids as they were poured and blended through the ice.
