Mia & Dom. Rebrand, Design & Photography
Role: Design (Rebrand, Packaging and Marketing Materials), Art Direction and Copy Writing
Mia and Dom was set up by a Medical Herbalist Mum who had children with sensitive skin and eczema, unable to find any effective treatments, she decided to make her own. Her business had been running with home-made branding for about a year, and was starting to really take off, so she felt the time was right for professional branding and packaging to be developed.
I developed four initial routes which took her brand in stages from a home-spun look and feel to more premium style.
Branded & Botanical.
This route was chosen as Jennifer felt that it perfectly encapsulated all her brand pillars. From the hand-made and botanical contents to the accessible, aspirational and desirable product which her customers were looking for.
This new look enabled her to position herself, and her products in a more premium market sector, in which their quality had always belonged.
After a few tweaks to the concepts the packs were designed, printed and ready to go. We captured some initial studio shots to enable the product to launch on-site and enable the recruitment of new retailers.
We visited Jennifer’s workspace, the perfect setting, at a botanical gardens in North Yorkshire. There we were able to capture some evocative imagery of the products in their ‘natural’ habitat.
The beauty of these images is that the plant backgrounds seem to echo some of the skin conditions which the products are designed to treat - perfection.
